Why usage data is important | The move to Office 365 is not just about moving a bunch of data to someone else’s datacenter. It is a more modern way of working which provides fantastic opportunities around collaboration both internally and externally, spreading information with audio and video, smart tools built upon machine learning and AI, intelligent security solutions that talks to each other and a lot more.
To buy an Office 365 license for a user means that he will get access to much more than just email and intranet. To drive adoption and to make sure that the users learn to get the most out of the new opportunities, you have to measure how the different services are used and how much. This is where usage data comes in.